HOW TO MEASURE ENGAGEMENT IN VIDEO PERFORMANCE MARKETING

AI & Automation in Performance Advertising And MarketingAI advertising is making use of advanced algorithms to help online marketers enhance processes and improve target market insights. With ML and NLP, AI automates tasks like information evaluation, material generation, client service, and competitor tracking.

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.